GRAPH EXPO 2010 Hailed a Success by Attendees, ExhibitorsNovember 5, 2010
“Our traffic has been unbelievable,” echoed Eric Gutwillig, Marketing VP at Prisco (Printers’sService) early on after his firm sold six systems off the show floor. “We haven’t been able to sit, and 90 percent of our booth visitors have been interested in our digital offerings,” Gutwillig noted.
“It has been an exceptional show for us,” said Joe Manos, Executive VP & Alliances of MindFireInc. “We will have generated hundreds of thousands of dollars in new revenue from the show, which for a software company is really good.”
GRAPH EXPO exhibitors observed that attendees represented not just commercial printers but all segments of the graphic communications industry, including newspaper production pros, digital printers, book publishers, in-plant printers, transactional printers, mailing and distribution professionals, along with print buyers, among others.
The breadth of industry segments represented, range of technologies demonstrated, and new product introductions at GRAPH EXPO 2010 were key attractions for attendees who were able to take in the newest profit-boosting equipment, products and services and gain answers to their specific questions from among the 506 exhibitors at the show.
“I was pleased to see so many newspaper executives at the show who, like me, were drawn by the debut of the News Print pavilion,” shared Rick Shafranek, vice president of sales and marketing at ProImage America. “Also, the co-location of ING’s program was a home run, adding even greater value to this year’s show.”
Among the 20 co-located organizations’ programs and events that took place in tandem with the show, the Association of Independent Mailing Equipment Dealers (AIMED) held its fall conference immediately prior to GRAPH EXPO, and was on-site with a booth in the Mailing & Fulfillment Pavilion. “Our members have a tremendous crossover with the printing industry, which makes GRAPH EXPO 2010 a natural fit for co-location,” said Executive Director Barbara Price.
According to IDEAlliance’s VP of Marketing Steve Bonoff on the co-location of the G7 Summit at GRAPH EXPO, it was an ideal opportunity to bring industry education and exhibitors together. “Creatives, publishers and commercial printers all need to find ways to integrate their digital workflow for efficient production, and GRAPH EXPO 2010 offers them the chance to learn about the tools to do so,” he advises. “In fact,” adds Joe Fazzi, Vice President of Print Media at IDEAlliance, “representatives from Walmart and Hallmark I spoke with said they came because, with the G7 Summit co-located at GRAPH EXPO, they could attend both at one time.”
“This show marked a significant change, reflecting the change that is occurring in the industry,” said Chuck Stay, president, Bert Co, Inc. “From my 40 years in the industry, I go to the show to see new technology and new processes and I was not disappointed by the exhibitors who chose to be there. Three days was barely enough time for me to see and in some cases experience and evaluate the new technology.”
Looking ahead to next year’s exhibition, GRAPH EXPO 2011—themed “Embrace Technology”—is slated for Sept. 11-14, 2011, at Chicago’s McCormick Place. Recognized as the commercial printing, publishing, package printing, mailing and transactional exposition for the Americas, attendees will be able to see the latest graphic communications technologies, running equipment on the show floor, explore the newest applications, and learn about the most in-demand products and profit-making opportunities in the special-interest pavilions planned for the show. A host of returning and new co-located events will provide show goers with additional incentive to attend next year’s show. For more information about GRAPH EXPO 2011, visit: www.graphexp.com.
About Graphic Arts Show Co. (GASC)
GRAPH EXPO and PRINT are produced by the Graphic Arts Show Company (GASC). GASC is owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES), and the Printing Industries of America. GASC is located at Graphic Arts Show Company, Inc. (GASC), 1899 Preston White Drive, Reston, VA 20191, telephone: 703/264-7200, fax: 703/620-9187, e-mail: firstname.lastname@example.org.
Source: Press release.