GRAPH EXPO 2010 Announces Print Buyer Program Among Full Slate of Educational Seminars

RESTON, VA—May 27, 2010—GRAPH EXPO 2010 has announced that it will feature a full slate of educational seminars when the foremost graphic communication exhibition opens this fall. Among the highlights will be the Print Buyer Program, newly updated and returning for the third time to GRAPH EXPO. GRAPH EXPO 2010, the year’s largest commercial and package printing, publishing, mailing and transactional exposition in the Americas will take place October 3-6 in Chicago’s McCormick Place.

The GRAPH EXPO 2010 Seminar Program—which features more than 50 seminars across 20-plus subject categories and geared to 11 key graphic communications market segments—offers attendees a fully customized educational experience with practical business tips and key strategies that can be put to use as soon as they return home. The Print Buyer Program is no exception. “The Print Buyer Program is representative of what attendees will find across our GRAPH EXPO 2010 Seminar Program,” said Ralph Nappi, President of the Graphic Arts Show Company (GASC). “All of our educational offerings include a useful mix of immediately applicable strategies, longer-term business management advice, and industry forecast and trend information that will help graphic communications professionals move their careers and businesses forward. Even more important, each session has been developed and will be led by an industry expert, to ensure that attendees receive the best education possible.”

The Print Buyer Program consists of two education ‘tracks,’ the Print Buyer Boot Camp and the Print Buyer Forum. According to Margie Dana, program moderator and Founder of Print Buyers International, “The program will give print buyers innovative ideas that will keep them current with printing trends and technologies—and then some. The sessions and speakers are top-notch, and the content relates to anyone working with commercial printers as sourcing or design specialists.”

Specifically, the Print Buyer Boot Camp is a full-day ‘basic training’ tailored for individuals new to buying print, designing for print or managing a buying staff. Led by instructors Frank Romano, Steve Suffoletto and Margie Dana, the Boot Camp features seven modules that cover all aspects of print design and print specification which include: an overview of the printing process, what buyers and designers should know about paper, approving proofs and giving press OKs, how to buy print in a changing graphic arts marketplace, and the best resources for print buyers and designers. Additionally, the Boot Camp will feature in-depth information on the newest trends in printing, as well as the basics on one of the most popular printing technologies today—digital printing. As a special bonus, all attendees will receive a detailed take-home reference guide on print buying basics. The Print Buyer Boot Camp, priced at $199, will take place on Sunday, October 3.