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Serving the Washington, DC, area since 1963, Goodway's Springfield, VA-based, full-service printing and graphic design division provides high-speed web press printing, one- to six-color sheetfed offset and a digital footprint identical to its sister facility in Massachusetts. When both plants collaborate on larger projects, they can deliver nearly 200,000 digital color impressions per shift. Goodway-VA's skilled design and production specialists also possess a wide range of Website development experience.
Goodway-VA has positioned itself to capitalize on new opportunities, as customer loyalties are increasingly redefined toward value-driven vendor partnerships. According to Robert Perotti Jr., president, "Our reputation for delivering the best value in the Washington, DC, market and our unusually quick turnaround, from design to final product, are the keys to our remaining relevant and enjoying excellent client retention." Nowhere is this more evident than in Goodway-VA's dealings with the federal government.
It consistently ranks among the top 50 GPO print contractors and was recently listed at Number 37 in Printing Impressions' 2008 listing published in the January issue. "We quickly adapt to changing needs with creative solutions to budget constraints," Perotti says.
The Jenkintown, PA-based headquarters and marketing agency is, perhaps, the most dynamic division in the Goodway Group of Companies. Its clientele consists of Fortune 500 companies in industries such as automotive, restaurant, cable and retail. At the core is just about every automobile manufacturer imaginable: Acura, Audi, BMW, Cadillac, Ford, GMC, Honda, Jaguar, KIA, Land Rover, Lexus, Mitsubishi, Nissan, Suzuki, Toyota, Volkswagen and Volvo.
"With more than 30 years of specialized experience in retail marketing, we are the experts in providing cutting-edge, turnkey marketing campaigns on a local, regional and national basis for the retail industry," explains David Wolk, president of Goodway-PA and the third generation in his family to run the business that was founded by his grandfather, Milton Wolk, in 1929. Other notable accounts include McDonalds, Mandarin Bay, Pep Boys, the Cleveland Cavaliers, Subway and Publishers Clearinghouse.
The Pennsylvania-based marketing division has regional offices in Dallas, Chicago, San Francisco, Atlanta and Naples, FL. According to Wolk, "Our agency is dedicated to targeted marketing and is on the vanguard of one-to-one communications—featuring print, digital, interactive, telephony and emerging media." In 2004, Goodway Group bought one of the first licenses for XMPie, a developer of cross-media dynamic publishing, to help with a direct mail campaign for General Motors. This program was sold and managed by the Pennsylvania office, and printed and mailed by the Massachusetts plant.
Industry Domination
XMPie programmers worked with Goodway to develop a program that combined data from the GM Card credit card division with offers from nearly a thousand local GM dealers to produce monthly mailers, which often exceeded 500,000 pieces—each unique to the recipient and featuring offers from the recipient's nearest dealer. At the time, this was one of the most sophisticated applications run with XMPie software. "At Goodway Group," concludes Wolk, "our mission is to dominate the industry by servicing our clients and providing the most innovative, result-oriented retail marketing on earth." PI
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