Bill Farquharson Presents this week’s Video Sales Tip:
Good Vendor/Great Vendor
Do you know the difference between a good vendor and a great vendor? Seems like an easy question. Let me put it into this framework: You are prospecting and the client says, "We already have a good printer and we are satisfied." This objection is likely to elicit something like, "Can I be your backup?" or an equally lame response. Let me give you a different thought...
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Bill Farquharson • Additional Sales Resources • 781-934-7036
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.