GMC Software Technology to Highlight Multi-Channel Communications at GRAPH EXPO 2010
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“The trend in marketing communications has shifted as there isn’t one single communications channel that delivers better than another and that works for most everyone,” said Bill Parker, CMO at GMC Software Technology. “As a result, we are automatically living in a multi-channel world that is controlled by the customer, who in the end, will determine how, when and where they want to be communicated with and in which medium or channel.”
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