Gluing — Sticking With Direct Mail

BY JACK RICKARD

Until the 1990s, sheetfed printers had little opportunity to sell products with remoist glue. Today, short run remoist glue jobs are practical because the current crop of machines yield high quality jobs at good production rates. Both sheetfed and non-heatset web printers now can produce products with direct response reply devices and participate in profitable direct mail campaigns.