GlobalSoft Digital Solutions Formally Launches a New Marketing Division
MAHWAH, NJ—June 7, 2012—After years of successful integration with customers in the marketing services and distributions arena, GlobalSoft Digital Solutions has created a new marketing services and logistics division, GlobalSoft Innovations. The division’s mission is to be an international thought leader in the space of customer-centric marketing, “voice of customer” marketing, cross-media integration and marketing logistics.
“Innovations is an accumulation of years of effort and integration of solutions with our customers. We’ve never been just a digital printer, but more of a marketing consultant/service provider,” said CEO Christopher M. Petro. “We’re excited because we’ve always dealt with customers that have these challenges.
“As media changes, so does the value and support of our products we offer. Our goal has always been to stay ahead of the curve and bring our clients the most popular, effective, and quantifiable results. GlobalSoft Innovations is an actual progression of those partnerships,” Petro added.
After being in soft-launch mode for nine months, GlobalSoft recently hosted an exclusive webinar to officially kick off the Innovations division.
“The soft launch we did in the fall of 2011 proved its self, so we formalized this division and have collectively committed to the success of it. This is a launch with a mass marketing mindset,” said GlobalSoft Innovations director, Peter Winters. “We want everyone to be aware of our coming out with a successful webinar launch that will not only show our capabilities, but prove them through the education and opportunities we have and can provide to our customer base.”
In response to the good feedback from webinar attendees, the Innovations team plans to continue mass marketing plans for the new division with another possible educational event.
Petro commented, “We have case studies. We have experience. We have a non-bias approach to mediadistribution. Whether its print distribution, media or digital marketing, we can consolidate and compress time toward affective marketing campaigns. We can help them them in this complex and evolving new media world.”
About GlobalSoft
GlobalSoft Digital Solutions provides communication solutions with a client-focused approach and the use of advanced digital technology. The privately held company delivers digital printing, distribution, and marketing services to a range of corporations in retail, photo specialty, finance, automotive, manufacturing, and pharmaceutics. The company and its marketing division (GS Innovations) are headquartered in Mahwah, NJ, with an international office (GSI) in Lyon, France.
Source: GlobalSoft.
