Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Open Enrollment | Subscribe to Printing Impressions HERE
Connect
Follow us on
Advertisement
 

Global Printing : Creating the Right Mix

August 2011 By Julie Greenbaum
Associate Editor
Get the Flash Player to see this rotator.
 

Solving problems beyond print has been a way of business for Alexandria, VA-based Global Printing since the day Jerry Dreo, founder and former president, started the company in 1979. Today, the firm has continued to hold true to that mantra by further expanding its traditional printing business with the addition of Global Thinking, a creative/marketing services and software development business unit that provides clients with Web design and Search Engine Optimization (SEO), e-mail marketing, database development, printing and mailing, as well as e-commerce and fulfillment.

When clients started requesting help on projects that extended beyond ink-on-paper and traditional marketing, both Dreo, and Jon Budington, president and CEO of Global Printing, began to map out their plan for a Global Thinking brand. Part of that process included hiring Jason Kowal as the principal of Global Thinking to help build that end of the business.

The executive team then began to look at marketing communications from a more holistic standpoint—incorporating online design and technology, strengthening their understanding of data infrastructure and exploring more advanced methods of customer relationship management. After several years of planning, the Global Thinking unit was implemented in 2007.

According to Dreo, the creation of the Global Thinking brand could not have happened at a better time because, at that point, the Internet was already starting to impact the demand for print. "We were hurting for a while, like many other printing companies during the recession. But, when you hurt you also tend to become more creative," he explains. "We knew that printing was really just one leg of the communications process, so it has become just one component within the many services that we offer."

Since the addition of Global Thinking, the company now offers a vast array of services for a wide variety of markets. It provides traditional print, distribution and marketing support services to non-profit associations, government agencies, health care providers, HR specialists and Fortune 500 companies.

Some of the printed products that the company produces include direct mail and newsletters, full-color brochures, business cards, flyers, signage and personalized mailings. Other services consist of variable data-based, on-demand digital printing; Web-to-print capabilities; binding, warehousing and fulfillment; campaigns and packaging; print and online design; and e-mail/direct marketing campaigns.

As the printing industry sailed into the rough waters of the recession, the Global Printing executives held on to their wits and braced themselves for the unknown. "As a company, we saw our clients' needs changing, so we had adjusted our business model," notes Budington.

 

SPONSORED CONTENT

MORE ON BUSINESS MANAGEMENT >>

FROM THE BOOKSTORE

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. 

Competing for Print's Thriving Future focuses on how printers can create their own positive future by understanding and taking advantage of the emerging changes — the changes that are shaping the printing industry of today and tomorrow. 

Use the research, analysis, and forecasts in this book to: 
• Assess the changes taking place
• Understand the changes
• Design a plan to deal with the changes

Topics include: 
• Economic forces, life cycle, and competitive position
• Place in the national and global economies
• Industry structure, cost structure, and profitability trends
• Emerging market spaces--ancillary and print management services
• Competitive strategies, tactics, and business models
• Key practices of SuperPrinters
• Combating foreign competition
• Social network usage
• A ten-step process to survive and thrive Competing for Print’s Thriving Future

The graphic communications industry is facing some very serious challenges, but that doesn't mean there isn't still a lot of life and opportunity in our future. “Competing for Print's Thriving Future” focuses on how printers can create their own positive future by understanding and taking advantage of the  changes that...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: