Getting on the PDF Transit Bandwagon -- WaldmanMay 2002
And, of course, there's the rapid growth of Internet-based jobs that promises to be the dominant client submission method in the very near future. All this is leading to a rapid, automated workflow that could come to a screeching, expensive halt with bad files or very unhappy clients who received unexpected results.
PDF Transit solves these problems very nicely because you, the printer, have absolute control over the way the PDF is distilled by your client. In fact, the PDF can only be distilled one way—your way—because the client gets the custom-packaged PDF maker from your Web server.
In essence, PDF Transit is a PDF workflow that works; the PDF creation component in PDF Transit is the same core distiller software Acrobat uses to produce an Adobe PDF. The key difference is that you customize the PDF Transit client software and distribute it to your customers with your branding and distiller job options. Let's take a look at how all of this happens.
As the printer, you install PDF Transit on your Web server. The exact pricing method is yet to be decided by Adobe, but it should be announced soon. However, in talking with Robin and Rebecca, it's Adobe's desire to price it fairly so that everyone can get into the act—especially small print shops.
Once you have PDF Transit, you customize it to your specifications. You can give it your company name, say "Jones Printery," and set the distiller options the way you want them so that a PDF is produced, which is tailored to your workflow. You can also create a job ticket with any info that you need to effectively process and invoice the job.
Your clients visit your Website and download the customized PDF Transit client from your Web server, which is not only custom-tailored to your specs, but could be further customized for that specific customer. Note that the look and feel of your Website is your's—PDF Transit only enhances your current Web interface capability. PDF Transit does not provide the Web pages; it only connects to your existing or future Web pages.
Your client doesn't need to have a full version of Acrobat. The customer simply opens the file that they want you to print, in whatever application they created it in, and then activates the standard print dialog box.
In the dropdown menu that lists the various laser and ink-jet printers they will find Jones Printery (if that's the name you wanted). The client selects Jones Printery, clicks print, and the file is distilled and encrypted as per your specs. If the fonts or the attached files aren't found, the client will be notified. It will be your choice as to whether or not you will accept RGB.
The client is then guided to fill out the custom job ticket you created, which will be sent with the file. The client can proof the resulting PDF using the free Acrobat Reader by printing it on their ink-jet or laser printer for review. If the client is satisfied, he or she can send you the file and job ticket over the Internet by just clicking send. Or they can make a CD and deliver it by more traditional methods. It's all that easy for customers and you get a file that's fit for your purpose.
PDF Transit will be available very soon and, I believe, will become the key component in enabling a streamlined, Internet-based print workflow. Printers will most likely have options to buy PDF Transit directly from Adobe and customize it themselves or buy it from a company (usually referred to as an OEM) that will include PDF Transit as part of a package that will facilitate other aspects of the printer's needs. I have heard rumors about a great deal of OEM activity and keen interest from some of the large chain and franchise printers.
To me, as a printer, it puts the responsibility of creating a printable file in the right place—the file creator. After all, if they're going to reap the benefits of doing so much of the prepress activities that we once claimed as our's, they ought to at least supply a clean file. PDF Transit will enable you to give customers the tools to make it easy for them to submit files that flow nicely within your workflow.
An investment in knowledge is invaluable. Knowledge, experience and judgment are the key factors in the growth and survival of a printing operation. And, of all the tools that need constant shaping, knowledge requires the most attention.
About the Author
Harry Waldman is a consultant and has been in the printing industry for 30 years. As a former company owner, he was well-known for implementing cutting-edge technologies. He has been on many advisory boards and received several honors for his industry contributions. Waldman is also an author. His book, Computer Color Graphics, published by GATF Press, enables readers to learn today's graphic software quickly by teaching the essential concepts. He can be reached by e-mail at firstname.lastname@example.org.