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For the theatrical release of The Lego Batman Movie, Warner Bros France used the creativity of agency BLUE499 and JCDecaux to create a unique live experience at three Parisian bus shelters. JCDecaux Live, in collaboration with BLUE449, imagined and created an original and entertaining event device: integrating a grapple in three bus shelters to play and win Lego Batman keychains.
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Denise M. Gustavson
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Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.
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