Gauging the Impact of Electronic Technologies on Print
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In the new study, each application is rated for the impact of electronic technologies on print along with the business reasons behind any changes that have occurred. The report identifies six core reasons driving decline in page volumes, including the impacts of:
- Business model changes enabled by electronic technologies;
- New electronic advertising distribution channels;
- The recession;
- Regulatory changes;
- New electronic content distribution channels; and,
- Electronic output display technologies.
For the next three years no great adjustments are foreseen, however major changes are expected over the following 20 years. Since a five percent annual decline in page volumes leads to an almost 50 percent reduction in print over 10 years, all firms in the print value chain will have to alter their business infrastructure to scale down for less demand. They will also need to become more nimble and flexible to respond to rapid fluctuations in demand.
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