Gartner Survey Shows Growing Digital and Printed Text Parity
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In the fourth quarter of 2010, Gartner surveyed 1,569 consumers in six countries—the United States, United Kingdom, China, Japan, Italy and India—about their subjective experiences of reading on-screen vs. printed-on-paper text. The survey included a mixture of online, face-to-face and computer-aided telephony interviews.
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