USPS Proceeding with Mail Processing Consolidations
“The Postal Service will be communicating with our customers and employees about these changes in great detail,” Brennan added. “We will work closely with our customers to ensure there are no surprises as we move forward.”
When fully implemented in late 2014, the Postal Service expects its network consolidations to generate approximately $2.1 billion in annual cost reductions, and lead to total workforce reduction of up to 28,000 employees.
The list of 140 mail processing locations to be consolidated by February of 2013 is available here.
In other news, the USPS is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools—such as QR codes—on their mail.
During July and August, the Postal Service is offering an upfront 2 percent postage discount on Standard Mail and First-Class Mail letters, flats and cards (presort and automation) that include a two-dimensional barcode or print/mobile technology that can be read or scanned by a mobile device. When scanned, the technology must activate a link directly to either a mobile-optimized Web page that allows the mail recipient to purchase a product or service or to a mobile-optimized and customized Web page uniquely tailored to the mail recipient and accessible by a personalized URL.
“Mobile technologies continue to be one of the fastest-growing marketing sectors,” said Gary Reblin, vice president, domestic products. “During the holidays, mobile purchases were up from 5.5 percent of e-commerce sales in 2010 to 11 percent in 2011.
“The integration of direct mail with mobile technologies will not only improve the long-term value of direct mail but also increase returns for merchants,“ added Reblin.
Commercial mailers may register for the 2012 Mobile Commerce and Personalization Promotion now through Aug. 30, 2012. For more information, visit usps.com/mobile-barcode.