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DIGITAL digest

September 2011

It's a sheetfed press without the time (and money) consuming platemaking/makeready processes, while reaping the benefits (read: profits) of a digital press on run lengths of less than 3,000. The J Press 720 is reportedly 25 to 30 percent more cost-effective in the sweet spot run length of 500.

"On a square inch basis, the J Press is two to three times faster than the other fastest digital machines currently available," Gilson notes. "The J Press is the closest to offset quality in the marketplace."

The 720 boasts variable data capability, meshes well with Web-to-print applications, eliminates the traditional offset chemicals (plate production, alcohol, etc.), and reduces raw material and paper waste, with a 25 percent lower carbon footprint.

According to Steve Sanker, director of inkjet presses for Fujifilm's Graphic Systems division, a number of orders have been placed for the 720 (he wouldn't divulge exact figures) led by the inaugural order placed by Gilson. PI

—Erik Cagle


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