Free Webinar Offers First Look at PODi’s 2012 AppForum Digital Printing Conference

ROCHESTER, NY—Dec. 12, 2011—PODi, the Digital Printing Initiative, is presenting a webinar this Thursday (Dec. 15) at 2:00 pm EST to introduce the content direction and key speakers to be featured at the upcoming AppForum event. AppForum, the longest running independent conference for digital printing, relevant direct marketing and cross media, will be held January 23-25 in Las Vegas. The free webinar, hosted by Caslon General Manager Dave Erlandson, will give attendees the chance to hear more about the many new educational sessions being added to the agenda and meet speakers:

  • Keynoter Ken Schmidt, brand strategist for Harley-Davidson—Learn why this passionate story of Harley-Davidson’s celebrated turnaround could make a difference for your business. This will be our most memorable keynote address ever!
  • Keynoter Rab Govil, thought leader, entrepreneur and president of PODi & CaslonHear some of the upcoming trends in direct marketing that Govil will examine at AppForum and preview 2012’s media landscape.
  • AppForum Track Chair and Speaker Kate Dunn, president of Digital Innovations Group—Get insights on the critical sales and business strategies that will be explored at AppForum with this respected strategic solution sales trainer.
  • Speaker and four-time AppForum attendee Jason Ellis, president of The e.f. group.

“There are hundreds of reasons people should plan to attend AppForum,” says Erlandson. “It’s where the companies who don’t want to compete solely on price come to find new ideas, new applications and new strategies for adding value. A company might want to become a marketing service provider or they may want to move to a true Print-On-Demand model or they may want to re-engineer customer processes to create new value or they may want to find out about new opportunities in packaging. And the AppForum can show them how.”

“This webinar will give folks insight into all the exciting new information they can expect to learn at this year’s event, how vital it will be for them in order to stay ahead of their competition, and how these three days can make a lasting, positive impact on their success. AppForum truly is one of the most valuable events for people who want to grow business and revenue with digital printing.”