Sure Signs of Success
Recent equipment acquisitions by Foxfire Printing and Packaging include a new Agfa :Jeti wide-format flatbed inkjet printer.
One of Foxfire’s four Xerox iGen4 digital color presses.
Kitting and fulfillment are pivotal ancillary services that are provided to retailers by Foxfire Printing and Packaging.
“We look at the way the kit is organized and examine the distribution channel—all the factors in reducing installation time,” Ferretti stresses. “And, if we can reduce that by 10 percent, essentially the printing is free.”
Foxfire offers the full gamut of products that support in-store signage for retail chains. Its top products include shelf edge tags and signs, shelf strips, peg panels, large-format signs, kitting and fulfillment. The 200-employee company also provides variable data digital printing for personalized items ranging from direct mail to brochures, point-of-sale (POS) displays and various other commercial printing products.
Ferretti broke into the industry back in 1991, and had the prescience to anticipate the printing movement from a production-based industry to one fueled by IT and digital business, which demanded multiple solutions for clients. Foxfire shot out of the blocks smartly, serving a software packaging space where even smaller publishers were generating $1 million per year for printing and designing boxes that would house 5.25˝ and then 3.5˝ discs. Foxfire provided all the back-office functions as a turnkey solution for the market.
The Writing on the Wall
When that industry began to consolidate, Ferretti kept his feet moving and embarked on the retail sector. In 2000, he acquired LSW Inc., a retail specialist, and perhaps the most critical aspect of the deal was the Rapidsign proprietary software, which helps with the production and placement of variable data interior signage. The software enables Foxfire to commingle all of a client’s merchandising and advertising programs, to print unique sets of signs for each store and sort it into plan-o-gram order.
“We get millions of records of data that we can import into our software. And it has dynamic templating, so we can automatically apply that raw, character-based data into a template and create a graphically appealing image,” Ferretti explains. “Then we can process and sort that data, so all of these signs will be in plan-o-gram order when they get to the store. They’re organized by department, (organized) within the department. So, when they get to the store, they’re easy to hang.”