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Printer, Paper Manufacturer Change Names

October 14, 2011
CLINTON TWP, MI—Macomb Printing has changed its name to Macomb Marketing | Media. There has been no change in management and the company will continue to offer the same print manufacturing, but it will include new offerings in its services mix.

“The new products and services, along with our print capabilities, represent a comprehensive package. Whether it’s digital publishing, unique promotional items or traditional printed catalogs, we can create customized solutions to fit the needs of each client,” according to President and CEO Ron Bracali Sr.
 
“The needs of our customers have evolved and accordingly, we have realigned our services to become a broader supplier of communications," he added. "In the specialized industries we serve, it used to be that print was the sole medium for distribution of product information. That is no longer the case. Adding to that are uncertain economic times and the globalization of the economy. All factors have led to declining print volume.”

On the paper manufacturing side, Montreal-based AbitibiBowater announced it will change the company’s name to Resolute Forest Products as of Nov. 7.

“We are changing our name to Resolute Forest Products to better reflect the fundamental characteristics of the company we are today, including our determination, strength and resolve to be a profitable, sustainable organization,” stated Richard Garneau, president and CEO. “With our competitive cost structure, diversified revenue base and strong balance sheet, we are well-positioned for the long term.”

The company identity change follows an initiative, launched in April 2011, in which employees were invited to suggest a new name for the company. An internal selection committee and the executive team chose Resolute Forest Products from among approximately 1,400 employee submissions.
 

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