Printing Impressions

You will be automatically redirected to piworld in 20 seconds.
Skip this advertisement.

Advertisement
Advertisement
 
 

Five Holiday Gifts --DeWese

December 2005
You have been good readers this year and I am going to give you some Christmas, Hanukkah or Kwanzaa gifts, depending, of course, on your holiday persuasion.

This is another "first ever" column. Giving readers beautifully gift-wrapped presents in a written medium has never been done before. You will recall I was the first columnist to ever hypnotize his readers in a column that I wrote back in 2001. Yeah, I think it was 2001? Some of those readers never came out of their stupors. Still others are permanently locked in a trance and, I might add, are better off.

The meddling Food and Drug Administration came by the Printing Impressions offices, however, and nailed a warning on the door that prohibits me from writing any more "hypnotic columns."

This first gift is wrapped in Tiffany's blue paper, contained in a Tiffany's blue box and wrapped in their signature blue ribbon. I'm sorry but this gift is a re-gift. My friend and former client, Russell Hill of Clarke Printing in San Antonio, TX, sent me this gift and is allowing me to "re-gift" it to you. Russell is a "former" client because I sold his company to Mail-Well (now Cenveo) back in 1998.

Russell reacted to my column about the tiresome abuse of business jargon by sending a great board game that I have renamed "Bull Dung Bingo." You can imagine its original name, which I can't use because this is a family column.

You will need an 81⁄2x11˝ piece of paper. Draw a square and then divide it into five rows and five columns. You now have 25 squares. Within each square write either a word or phrase that you consider jargon, a platitude or hackneyed. Russell's 25 squares contained: Synergy, Strategic Fit, Core Competencies, Best Practice, Bottom Line, Revisit, Take that Off Line, 24/7, Out of the Loop, Benchmark, Value-added, Pro-Active, Win-Win, Think Outside the Box, Fast Track, Results Driven, Empower, Knowledge Base, At the End of the Day, Touch Base, Mindset, Client Focused, Paradigm, Game Plan and Leverage.

Pass it Around

Go to the copy machine and make copies for your friends who have a sense of humor and who will be attending your company's next meeting. You know—it's the kind of meeting where about 12 to 18 people all assemble in the conference room for a meeting that is going absolutely nowhere.

The winner will be the player who is the first to check off five squares vertically, horizontally or diagonally and shouts "Bull Dung Bingo." Just like real Bingo.
 

Companies Mentioned:

SPONSORED CONTENT

MORE ON SALES & MARKETING >>

FROM THE BOOKSTORE

(PDF DOWNLOAD)

Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? <i>Cracking the QR Code</i> outlines <b>how to seamlessly incorporate QR codes into your marketing campaign</b> by explaining:

• How QR codes work and which companies and industries they work for best
• How to implement a marketing strategy for QR codes
• QR code creative best practices
• The future of QR codes and more!

Let <i>Cracking the QR Code</i> teach you how to <b>get a passive prospect to take immediate action</b>. See how QR Codes can <b>successfully transform your marketing efforts and increase traffic to your site</b>. Find out how to integrate QR Codes into your marketing campaign and how to track and measure the results. Learn more about the technology that has revolutionized the way businesses promote their products and brands.  

Read case samples from well-known companies using QR Codes, including: Best Buy, Big Fire Wine, Gap, Calvin Klein, Gap, Home Depot, Time Out New York, World Wildlife Federation, Sibcy Cline Real Estate, and more!

<i>Cracking the QR Code</i> helps you navigate your way through this up and coming technology, which has been labeled the <b>“direct link between print and the internet.”</b> In the past year alone, QR codes have skyrocketed in popularity; first quarter 2011 scan rates increased more than 4,500% over first quarter 2010 rates. With numbers like that, it’s difficult to ignore this rising trend in marketing strategy. Don’t get left behind; order your copy of <i>Cracking the QR Code</i> today to learn how you can apply this tool to your business!

<u>About DirectMarketingIQ</u>
The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read Cracking the QR Code, which is in PDF format.</b> Cracking the QR Code

(PDF DOWNLOAD) Who’s not talking about QR codes lately? Since appearing on the US marketing scene two years ago, QR codes have revolutionized the way businesses promote their products and brands. So what exactly is this stamp sized, abstract art-looking module? And how can your business benefit from it? Cracking...

ORDER NOW

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with peers - everyone from sales and marketing, to copyediting and design, to prepress, to production, to the bindery, shipping, and warehouse. Glossary of Graphic Communications, Fourth Edition

The printing and graphic communications industries are as exciting as they are diverse, and the landscape is constantly changing. This book is an excellent reference tool for students, those new to the field, and for those already in the industry. It will help you keep pace and better communicate with...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: