Five Critical Omni-Channel Trends
In today’s always-on, highly competitive marketing landscape a printer can no longer just offer a conventional siloed service offering of only putting ink on paper. Customers are demanding an integrated portfolio of services that delivers relevant content to the target audience by the medium of their choice. This shift has presented many challenges to the print community, namely how to successfully leverage digital media alternatives like social media and mobile within their current business structure. “Five Critical Omni-Channel Trends,” which will be held on Tuesday, Sept. 12 at 11 to 11:50 am, in Room S101a, will assist graphic arts professionals in taking their business strategies to the next level.
The dynamics of this change can be daunting. One must adopt an omni-
channel business model to not only survive but profitably grow. The term omni-channel seems to be bantered about all over the place, but first one needs to define what it is, and how it impacts a graphic communications company. The digital space has created an energetic and fast-paced changing world. Mixed media marketing campaigns are the future of the modern world. There are some critical trends that seem to be extremely important to one’s success.
This session is not geared to complainers. It is a dynamic interactive discussion of how to do something positive, and to demystify the digital marketing world by leveraging five critical trends.
1. Print is NOT dead, it is alive BUT…
2. Optimizing the mobile revolution
3. Data is the catalyst for success
4. A world without the Internet and social media is not possible
5. Leveraging the content marketing weapon
If a printer can reposition their business strategy as an omni-channel provider, they then provide great value to their customers. The Millennial buyers don’t want to waste time researching multiple vendors, each offering a different service. They want one vendor who can handle all aspects of a marketing campaign. The session will illuminate the “Five Rights Paradigm,” a critical thought process to explore. There are many subtle and significant differences between print and digital, however, there is also great commonality. This session will set the stage, and highlight steps of how to get started to engage the target audience in a complementary manner. The future of print gets stronger when a printer leverages data properly in the omni-channel marketing world. Success can only be achieved when one understands the impact of data, and how to integrate relevant data into personalized campaigns. The program will also illuminate how providing omni-channel content marketing services can make you a smart organization, and keep your company “sticky” to the customer.
This is a call to action session! Attend to discover the emerging trends that are changing the graphics world.
If there is anyone who knows this subject best and how it relates to graphics companies it is Steven Schnoll, with thirty-plus years in leadership roles in five printing companies, a major investor in a start-up software company, and an omni-channel marketing technology consultant for major brands.
