First Titles Published in Kindle Singles Format Rolled Out by Amazon
SEATTLE—Jan. 26, 2011—Three months ago, Amazon made a call to serious writers, thinkers, scientists, business leaders, historians, politicians and publishers to join Kindle in making a new kind of content available to readers—Kindle Singles. Typically between 5,000 and 30,000 words, each Kindle Single is intended to allow a single killer idea to be expressed at its natural length. Today, Amazon is introducing the first set of Kindle Singles to the Kindle Store.
“The response to our announcement of Singles has been great,” said Russ Grandinetti, vice president of Kindle Content. “This first set of Singles was selected by our team of editors, and includes works by Rich Cohen, Darin Strauss, Ian Ayres and the first-ever books published by TED. We think customers will be riveted by these stories that can take them to a Swedish bank heist or to the Mexican border town of Juarez, or to consider a new way to think about happiness.”
The new Kindle Singles section of the Kindle Store is now available at www.amazon.com/kindlesingles. Available to both Kindle device and app users, and priced between $0.99 and $4.99, the first set of Kindle Singles include original reporting, essays, memoirs and fiction. Amazon plans to frequently launch many more Kindle Singles over time.
The first set of Kindle Singles includes:
• “Lifted” by Evan Ratliff (34 pages, $1.99): The thieves had a handpicked crew, a stolen helicopter, a cache of explosives, and a plan to rob a $150 million cash repository. The Stockholm police had a tip-off. Wired and New Yorker writer Evan Ratliff recounts the inside story of an audacious 2009 bank heist, and the race to solve it. This is an inaugural title from publisher The Atavist.
• “The Happiness Manifesto” by Nic Marks (40 pages, $2.99): Modern research proves the ancient wisdom that “money can’t buy you happiness.” But then why do our governments see their main task as simply growing GDP? Marks, founder of the London-based Centre for Well-Being, sets out an ingenious new way of defining national goals—and in the process reveals five ways people can nurture their own happiness. One of the inaugural TEDBooks.