First HP T400 Inkjet Web Press in Europe Installed at Symeta

PALO ALTO, CA—Dec. 14, 2011—HP announced that Symeta, part of Colruyt Group, one of the leading retailer and supermarket chains with operations in Belgium, France and Luxemburg, has installed the first HP T400 Color Inkjet Web Press in Europe to help drive production of personalized, targeted communications.

Symeta is a full service print and document management company. Its main objective is to make customers’ business communications more efficient by offering tailored solutions that enhance incoming, internal and external information channels and can increase return on investment (ROI).

“Our HP T400, installed in October 2011, and the soon to be installed second HP Inkjet Web Press, the HP T200, are real breakthroughs in printing technology,” said Philip D’hooge, general manager, Symeta. “Both presses will provide the ideal solution to help drive targeted communication forward due to their high productivity and cost-effective, high-quality output.”

The speed of the HP T400 enables the production of almost 5,000 letter-size pages per minute. This high productivity, coupled with color quality that closely matches that of offset and data-driven technology enabling 100 percent personalization, make this solution unique.

“This combination creates a powerful and effective tool that helps drive a higher response rate from the recipient, which can result in increased ROI,” said D’hooge. “Targeted communication such as this also can cut down the unnecessary wasted paper, ink and postage costs associated with receiving irrelevant or unwanted information.”

With the new HP technology up and running, Symeta aims to expand the applications it provides.

“Our vision for the future is to work with our customers and HP to grow our one-to-one solutions in Europe and achieve new levels of targeted direct marketing and transactional communication,” D’hooge said. “It’s about sending the right message to the right person through the right channel and at the right time. That’s the concept. By combining the strengths of the latest digital printing technology from HP with bespoke, high-quality print and document management solutions, we’re able to simplify and improve the way our customers receive, manage and send communications.”

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