First European Install of the Presstek 52DI-AC Digital Offset Press at Potts Printing and Packaging
Presstek 52DI-AC bridges production gap, making short-run work more competitive, profitable
HUDSON, NH—March 1, 2010—Presstek, Inc. (NASDAQ: PRST), a leading manufacturer and marketer of digital offset printing solutions, today announced that Potts Printing and Packaging, a UK commercial printer based in Northumberland, has installed a Presstek 52DI-AC digital offset press with an inline aqueous coater. This £9.6 million firm has added the 52DI-AC press to its portfolio of conventional offset presses to better address the growing demand for shorter runs that were inefficient to produce on its existing larger format presses. As a result, the company has not only filled that gap, but has been able to make its existing conventional presses more efficient.
“With two large-format six-color offset presses and a small format two-color press,” says Shaun Johnson, Managing Director Potts, “it was obvious that we were in need of a device that would allow us to bridge our short-run color capabilities. A market investigation revealed that the Presstek 52DI-AC was the best fit for our needs, especially in runs of 10,000 or below. It delivers the quality our customers demand but introduces a new level of cost-efficiency for these shorter runs. In addition, we were very excited to learn that with the DI press, we can print very high quality on thicker stocks than toner-based digital presses allow. This opens up many new opportunities for us, including short-run packaging. We are also thrilled with the fact that once the sheet exits the press and in-line aqueous coater, we can take the work directly to bindery without wait-time associated with drying.”
The Presstek 52DI-AC supports both flood (full page) and spot aqueous coating. Spot aqueous coating, when applied to specific areas such as individual images and/or text, produces a dramatic effect with those items appearing to literally pop off of the page. Its on-press plate imaging and automated systems make it ideal for producing runs of 500 to 20,000 with minimal makeready time and waste. And its environmental footprint is small, with no chemistry and a waterless printing process.