First Edge Solutions Launches TheLoanMarketer Direct Marketing Solution

Serving as a virtual ad agency, TheLoanMarketer offers pre-designed direct mail and e-mail marketing products at affordable prices to help mortgage professionals boost visibility in their marketplace. “Using the special promo code, a user could market ten times to ten individuals without spending a cent,” said Kraft.

Loan originators can immediately tap into direct marketing postcards, e-mail marketing and automated list building to prospect for new mortgage business. Campaigns and contact lists can be generated, targeted and launched in minutes without requiring any marketing or database experience. The easy, marketing-on-demand website helps users customize their own direct mail and e-mail campaigns using professional, agency-quality design and copy templates.

Direct Marketing Campaigns Raise Awareness

This unique resource is a complete marketing solution that connects finance professionals with high quality contacts using various direct marketing tools. Direct mail postcards can help loan originators build name recognition and brand awareness. Postcards are priced automatically as users build their selection on TheLoanMarketer. Nothing is billed until the campaign is complete and approved. Likewise, the wide assortment of e-mail postcards, or eCards, use high-impact graphics to enrich ordinary e-mail messages and stand out in crowded inboxes.

Targeted List Builder is Powerful Feature

One of the most powerful features of TheLoanMarketer is the list-building tool. Users set up an account, build their postcard or eCard, and then customize their mailing list using contacts provided through the site. The list feature removes the obstacle of loan originators not knowing appropriate prospects or their contact data.

Lists can be compiled and narrowed by individuals, demographics, geographies or a particular location radius. A wealth of additional data is available, such as household information and length of time in residence. Users can purchase a list of as few as 200 qualified names and addresses at pennies a record. Online videos and tutorials help users take maximum advantage of the list-building feature.

About First Edge Solutions

First Edge Solutions delivers innovative multi-channel communication, print and document management services. One of the largest digital print communication firms in Wisconsin and Arizona, the company started in April of 2003 and has experienced a steady growth rate year after year. First Edge focuses on providing clients with innovative, cost-effective solutions using a strong technology foundation. Those technology solutions can be applied to web, e-mail, mobile, social media, digital print, traditional offset print, mailing, fulfillment, and distribution services.

Source: First Edge Solutions.