First Edge Solutions Launches TheLoanMarketer Direct Marketing Solution

MILWAUKEE, WI—August 30, 2011—First Edge Solutions announces the launch of TheLoanMarketer, an easy, on-demand source of agency-quality direct marketing materials specifically for the loan originator and mortgage market. First Edge is a market leader and consistent innovator in integrated multichannel communication, print and document management services.

The product is available through eGencee, the First Edge Solutions online marketing agency or “e-agency.” Using economies of scale, eGencee provides affordable, high-end personalized marketing campaigns for business users in specific vertical industries. By signing up for a special promo code, mortgage professionals can take advantage of a $50 discount to launch their first campaign at essentially no cost.

“We have leveraged our First Edge Solutions expertise in direct marketing, online services, production quality and other areas to come up with this total package for loan marketing. We envision TheLoanMarketer as a unique resource that will connect loan professionals with high quality contacts, and our plan is to bring this same type of on-demand tool to other vertical markets,” said First Edge Solutions President and CEO, Robert Kraft.

For a very affordable investment, loan originators can tap into direct mail, e-mail and list targeting to prospect and capture new mortgage business. The marketing-on-demand website helps users customize their own direct mail and e-mail campaigns using professional design and copy templates. Campaigns and contact lists can be generated, targeted and launched in minutes without requiring any marketing or database experience.

“Loan originators haven’t had marketing resources that fit their skill levels and budgets,” Kraft continued. “Now TheLoanMarketer changes all that. Its competitive price points and ease of use will inspire users to try marketing. With these campaign tools, loan originators can take steps themselves to start the phones ringing, and with the special promotion offer, this is essentially free marketing.”

Affordable Marketing without Sacrificing Quality