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FineEye Color to Demonstrate New CRM at GRAPH EXPO

September 27, 2010

This cost-efficient CRM is arriving none too soon, Sweeney observes.  “Increasingly, customers are relying on spectral data to communicate color specifications; no more PMS numbers or color chips.  Presses with closed-loop color control incorporate a spectrophotometer that lets them measure, control and report conformance right off the press (provided, of course, the instrument is correct).  And that same spectral data is used by the customer with his hand-held device to determine whether or not completed jobs pass muster.

“Along with the movement to spectral data for every print run, every instrument, every batch of ink and the like, we’re also seeing printers aggregating color data from multiple locations into centralized, web-based databases,” Sweeney reveals.  “Their people can log in from anywhere, click on a specific press and proofing system, for example, and see what’s going on: color, density, dot gain and other attributes.  While customers tighten color specifications, printers try to simplify conformance by standardizing materials and processes in prepress, the ink room, proofing room, quality control labs — you name it.  And when they discover that color measurement devices don’t agree with each other …

“All of this points toward making sure that every instrument your work encounters at every step and every location in the process performs properly.  Voglesong COLORef CRM can pinpoint variations, so they can be properly addressed and corrected, before even one job is rejected due to alleged nonconformity.”

How often should performance be verified?  “That’s up to the user.  A cross-country truck driver checks his oil and tire pressure more often than my Mother checks her Buick,” Sweeney says.  “Spectrophotometers are inherently stable (until they go bad).”  He notes that manufacturers certify their devices, and recommend periodic recertification for which the user pays a fee.  Validating once a week or once a month might be a good routine for ensuring device performance.  “What’s important is that it’s done regularly.”

Distributed by the makers of ICEserver Litho 3.0

Sweeney notes that distribution of the Voglesong COLORef CRM nicely complements FineEye’s own ICEserver Litho ink- and color-quality optimizing software, version 3.0 of which is also being featured at GRAPH EXPO.  “You could describe Voglesong COLORef CRM as ‘intelligent color verified,’” he observes.  “This certainly fits right in with ICEserver Litho and our claim of ‘Intelligent Color Delivered.’

“We are a color technology company,” he sums up. “Our ‘DNA’ is color measurement, color management, color quality and control.  We believe Voglesong COLORef CRM is a vital and valuable tool for this industry, and we’re here to serve the industry.”

COLORef is available for purchase from FineEye Color’s value-added resellers including Fujifilm Graphic Systems, Printing Industries of America, Colormetrix Technologies LLC, and UGRA in Europe.

About FineEye

Today’s FineEye Color Solutions, a pioneer in new color separation technology, is a result of a September 2009 merger between Chromaticity, Inc. of Grand Rapids, MI and FineEye Color Solutions of Mountain View, CA.  The company combines software development, color management expertise and a state-of-the-art inkjet media converting facility. For Intelligent Color Delivered you want FineEye, so call (616) 988-6119 or visit the web site at  For more information contact Bob Wolff at The Drucker Group: (312) 867-4960.



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