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Fey Name Change Reflects Printing Services

November 12, 2010
WISCONSIN RAPIDS, WI—It only takes one person to start a movement, but it remains to be seen whether one Midwestern printer's decision to buck a 10-year branding trend will grow legs or simply become a curious and notable exception to the rule.

After answering to the name of Fey Publishing for nearly eight decades, the company announced it was changing its name to Fey Printing to better reflect its broad range of printing services.

When Manny Fey purchased W.F Huffman Printing in 1932, it was renamed Fey Publishing. The name remained unchanged for 78 years. Back in the day, it was fairly common for printing companies to be known as “publishers.”

"Even though our name change from Fey Publishing to Fey Printing seems like a minor adjustment, it signals a core shift in how our business printing customers will come to know and understand our company," says Scott Gasch, company president. "In this Internet age, our name change will allow a much larger global market of potential customers to be introduced to our printing services. The majority of businesses today use the Internet to search for viable business vendors. Our name change to Fey Printing will increase the likelihood that companies in search of a printing partner will be able to find us online.”

In addition to a name change, Fey Printing has unveiled the design of the company’s new brand logo. The previous logo design had been in use for more than 50 years, virtually unchanged over the decades. The new company logo combines classic elements of the original logo with a contemporary new design concept, visually signaling the company’s progressive approach to business.

Fey Printing has also adopted a new corporate slogan—"One Company. Limitless Solutions"—that highlights the company’s commitment to providing an extensive roster of business printing services for customers of all shapes and sizes.
 

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