Fewer than One in 10 Americans Use an eReader, Harris Poll Says

This Harris Poll was conducted online within the United States between August 9-16, 2010 among 2,775 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

Click the “One in Ten Americans Use an eReader (PDF)” link in the Related Content inset to download a PDF with full data tables associated with these results.

About Harris Interactive
Harris Interactive is one of the world’s leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what’s next.

Source: press release.

Comments
  • http://Gregg Gregg

    Don’t be fooled by this poll. 10 years ago no one was texting either. Your kids, kids will carry an ipad with their 7 school books downloaded on it. You’ll walk by a newsstand and upload todays news. Publication and book print is going the way of the newspaper.