Fewer Magazines Launch, Fold in First Half of 2010

NEW YORK CITY—July 12, 2010—Ninety magazines launched in the first half of this year, down from the 187 new titles that launched in 2009 for the same period, according to MediaFinder®, the largest online database of U.S. and Canadian publications.

At the same time, only 87 magazines folded this year as opposed to 279 in the first half of 2009; and 16 print magazines converted to online only formats as opposed to 43 in 2009. The leading launch category was food, with 10 new titles, including ChopChop magazine and Better Homes & Gardens® Anyone Can Cook. The home category was the biggest loser with 10 shuttered titles, including Lofts and Condos and Mountain Home. At the same time, five new titles launched in the home category, including Country Home Decorating Flea Market Style .

Among business-to-business magazines, 35 titles folded during the same period, including Appliance and Printing News. At the same time, 17 new titles launched, including Sustainable Engineering and First Chair; and seven dropped their print editions, including American Machinist..

“More magazine titles would have ceased publication but fortunately were acquired and continued publication,” said Trish Hagood, President of Oxbridge® Communications, Inc., publisher of MediaFinder.com. “Smaller companies took advantage of the opportunity to buy magazines from Reed Business Information and Nielsen Business Media, who were struggling to divest themselves quickly of many b-to-b titles.”

MediaFinder is an online database for printers, advertisers, direct marketers, PR professionals and other business professionals, enabling them to stay up to date with vital information on periodicals. MediaFinder includes information on magazines, journals, newspapers, newsletters, and catalogs.

Available immediately from www.mediafinder.com, or by calling (800) 955-0231, the MediaFinder database service costs $795 for six months and $1,295 for one year. The MediaFinder.com Keyword Service costs $49.99 for one month’s use, or $495 for one year, and offers searches by Keyword, Category, or ISSN number. A site license is also available via IP authentication for universities, libraries, or corporations.

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