FedEx Office Releases Small Businesses Marketing Survey, Launches Print Promotion
FedEx Office is currently holding the “Print Big, Save Big” promotion on its most popular banners and posters. The offer includes up to 55 percent off indoor and outdoor banners, a $59.99 poster package and a 20 percent discount on all other poster and banner products.
Also, FedEx Office is making it easier for small businesses to place sign and banner orders online. The company recently launched a new feature for ordering signs, banners and posters via its FedEx Office(R) Print Online tool. Customers can upload files and customize their order with a number of different options using this feature. Once an order is submitted, customers will receive a call from a FedEx Office team member who will answer questions, offer product and design consultation and provide pricing and completion time estimates.
To learn more about the “Print Big, Save Big” sale and other small business marketing solutions or to place an order, visit http://www.fedex.com/banners .
Small Business Marketing Shift
This latest Signs of the Times survey also analyzed changes in small businesses’ use of traditional marketing tactics versus expanding online options. Fifty percent of respondents indicated that they have experimented with social media to market their business. In addition, 52 percent plan to improve their company’s online presence and 45 percent said they would utilize social media and networking websites to grow their business. In contrast, 53 percent will utilize traditional marketing and advertising materials and 35 percent will distribute their efforts equally among Web and printed channels.
Age emerged as one of the most differentiating characteristics in this evolving marketing trend. Not only were younger owners (ages 18-34) significantly more likely to consider a budget increase for marketing and advertising this year (72 percent compared to 55 percent of the overall sample), they also showed a stronger preference for Web-based marketing tools.