FTC Endorses ‘Do Not Track’ Mechanism for Online Privacy
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“Technological and business ingenuity have spawned a whole new online culture and vocabulary—e-mail, IMs, apps and blogs—that consumers have come to expect and enjoy. The FTC wants to help ensure that the growing, changing, thriving information marketplace is built on a framework that promotes privacy, transparency, business innovation and consumer choice. We believe that’s what most Americans want as well,” said FTC Chairman Jon Leibowitz.
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