FTC Endorses ‘Do Not Track’ Mechanism for Online Privacy
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WASHINGTON, DC—Dec. 1, 2010—The Federal Trade Commission, the nation’s chief privacy policy and enforcement agency for 40 years, issued a preliminary staff report that proposes a framework to balance the privacy interests of consumers with innovation that relies on consumer information to develop beneficial new products and services. The proposed report also suggests implementation of a “Do Not Track” mechanism—likely a persistent setting on consumers’ browsers—so consumers can choose whether to allow the collection of data regarding their online searching and browsing activities.
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