FCL Graphics Achieves G7 in Four Processes

HARWOOD HEIGHTS, IL—FCL Graphics, a printer of marketing and direct mail materials, announced it has achieved G7 Master Printer qualification in four service categories: proofing, digital printing, sheetfed and web offset. According to IDEAlliance, FCL is one of only two printing plants in the country to have G7 Master qualification in all four of these key print services.

G7 is IDEAlliance’s set of best practices for achieving gray balance, and is the driving force for achieving visual similarity across all print processes.

“Many direct marketers and print buyers have struggled to maintain corporate colors and print characteristics across the range of printing presses and paper stocks available in the market,” said Michael Ford, president and CEO of FCL Graphics. “G7 methodology solves that problem by calibrating presses to an industry standard gray balance and neutral tonality defined by G7.

“By using G7 methodology, print products will look alike to the human eye, regardless of the printing press or paper used. For print buyers and marketers who believe a visual color match is critical across print products, they should consider making G7 a buying requirement,” Ford added.

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