FASTechnology Group Redefines Custom Packaging
“What creates more passion in many parts of the country than high-school football?” Hattrup asks. “With variable digital printing and smart systems integration, there’s a new way for CPG companies to produce custom packaging that connects with high-school football fans all the way down to neighborhood store level. It could be a regional snack food company, a brewery or a dairy foods producer; but it all comes down to catching the eye and the heart of the shopper to spur purchase. And best of all, it can be done in a continuous process that completely eliminates changeover times on the production line.”
Pete Healy of Crowbar Marketing, a strategic marketing consultant helping FASTechnology Group, adds to Hattrup’s point. “The passion Joe describes extends for many shoppers to the arts, charitable causes, school programs, and the like. From local concert series info to recognition of local leaders in the fight against cancer, there’s a huge opportunity for CPG companies to use RRPP to strengthen loyalty and drive sales.
“There’s also the potential to leverage RRPP even more through QR codes that deliver additional personalized content to the shopper at the point of sale, where more than 70% of purchase decisions are made. FASTech’s control systems allow manufacturers to do that far more economically than in the past.”
FASTechnology Group will feature its continuous-process Retail-Ready Personalized Packaging systems at the Pack Expo tradeshow on October 31-November 3 (McCormick Place, Chicago, IL) and the Private Label Manufacturers Association show on November 14-16 (Rosemont Convention Center, Rosemont, IL). More information is available at www.fastechgroup.com.
Source: Company press release.