Experts Discuss Shift to High-Speed Inkjet Printing for Book Manufacturing (Free Webinar Still Available On-Demand)

PHILADELPHIA—April 17, 2014—In the "Inkjet: The Implications for Book Printing Manufacturers and Publishers" Webinar recently presented by Book Business and Printing Impressions, and sponsored by Canon Solutions America, more than 300 registrants learned about emerging technologies for book production, the business impact of high-speed inkjet on the publishing market, and the traditional offset vs. high-speed inkjet digital business model.

Presenters included InfoTrends Group Directors Barb Pellow and Jim Hamilton. Pellow noted that consumer expectations are changing, and for the past few years, the industry has been talking about a shift in digital book manufacturing, driven by changing balance sheets and publishers' needs to better manage inventories. "While publishers' needs have existed for quite some time, the challenge has always been developing digital printing technology capable of achieving the quality, speed, flexibility and affordability of offset printing," she said.

Hamilton focused on book publishing and the changing market dynamics of this segment. To explain where print fits in to the mix, he took a look at the long-run, short-run, print-on-demand, and interactive (custom books, self-publishing, photo books) platforms. "Today all publishers would agree that content is king. They have developed new business models, and have adapted to a digital-first mode of publishing. Just about everyone is now using just-in-time manufacturing and print-on-demand methods in ways they never would have imagined 10 years ago."

Jim Hamilton, in his recent InfoTrends blog post, also answered some of the questions about books and inkjet printing technology from this Webinar. Click here to read.

Registrants of this Webinar reported positive feedback. Here are just a few of the comments:

"It was a good overview of the market, and where the segments are going."

"Enhanced my understanding of digital printing and its ever-increasing popularity."

"The Webinar presented various ideas and processes in conjunction to illustrate how to make a better workflow and deliver a quality product."

"The presenters did a nice job explaining and giving examples of digital e-books and the process comparison to conventional book printing."

Click here to register and watch the Webinar on-demand.