Japs-Olson Bolsters Direct Mail Commingling

MINNEAPOLIS—Commercial printing and direct mail specialist Japs-Olson Co. has dramatically expanded its direct mail commingling and mail tracking capabilities. The expansion is part of the company’s postal logistics program designed to help clients reduce their postage costs and improve mail delivery.

Japs-Olson’s commingling postal optimization platform automatically combines multiple direct mail streams into a single mail stream to provide the best postal savings.

“Postage is the single largest cost of any direct mail program and our clients expect us to manage these costs in the most effective manner possible,” said Japs-Olson CEO Mike Beddor. “Our expanded postal optimization program will enable more clients to enjoy greater postal savings with greater saturation, enhanced speed-to-market and in-home delivery. We continue to improve our systems in order to track client mail through the postal system to the point of delivery.”

Japs-Olson provides print, imaging and postal logistics for the direct marketing community and works closely with the U.S. Postal Service to ensure that direct mail formats qualify for optimal postal savings and efficiencies. The company also has an on-site post office.

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