Digital Printing & Workflow: Exhibitors Cop an App-itude

Kodak's PRINT 09 booth featured interactive electronic displays, such as the "Pipeline of Innovation" shown here, that engaged showgoers with the medium as well as the message.

Quad/Graphics managers joined Presstek executives in their booth to celebrate the printer's installation of the new Presstek 52DI-AC press.

IN THE digital arena, putting greater emphasis on applica-
 tions and business development tools has been a growing trend among trade show exhibitors for some time. PRINT 09 kicked it up more than a notch, as the current business climate had exhibitors reducing their outlay by displaying less equipment and responding to the greater focus at printing operations on cutting costs and building sales.

One thing that was noticeably different this year was the broad based and unapologetic talk of digital printing capabilities now being a replacement for offset. Vendors previously had been careful to position digital and offset printing as complementary.

Along with product introductions, the news from the show included a number of high-profile business deals and installation announcements. HP alone was part of three headlines.

• Pitney Bowes launched a new production color printing system for high-volume transactional mailers, the IntelliJet printing system, that incorporates the HP T300 thermal ink-jet press driven by Pitney Bowes’ Production Intelligence software and feeding its mail finishing system. T300 is the formal name that has been given to HP’s Inkjet Web Press now that it is commercially available.

• RR Donnelley is also teaming up with HP on the ink-jet front, forming a technology alliance to develop digital printing solutions. They initially will focus on an ink-jet MICR printing solution to be offered as an option for the HP T300 press.

• Bradford & Bigelow, a book manufacturer based in Newburyport, MA, signed a deal to purchase an HP Indigo W7200 webfed digital press and SmartStream Product Pro print server for its Digital Book Factory operation. The press, which went into commercial release at the show, features an in-line priming station to enable printing on standard offset stocks at speeds to 240 letter-sized pages per minute (ppm) in color and 960 ppm, monochrome.

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