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SourceLink Names McKenzie New President, CEO

January 28, 2011
CHICAGO—Direct marketing services provider SourceLink has named Don McKenzie as its new president and CEO. McKenzie is past president and CEO of Direct Group, a multichannel organization providing direct mail, digital printing, fulfillment services, database management and Web-based marketing communication services.

“I am thrilled to be joining such a well-respected and forward-thinking company with very talented leadership and associates who have a long history of delivering cost effective and value-added multichannel solutions to their clients,” said McKenzie. “SourceLink has remarkable growth opportunities leveraging its solid technology base, deep market insight and extensive multichannel skill-sets.”

Prior to Direct Group, McKenzie was CEO of Petsky Prunier, an investment banking firm servicing the marketing services industry. He was also past CEO of CC3, a full-service direct marketing firm, and past CEO of SuperCoups, a cooperative direct mail and online couponing franchise organization.
 

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