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EXECUTIVE OUTLOOK Sponsors Xerox, Presstek and EFI All Return for GRAPH EXPO 2010

June 30, 2010

RESTON, VA—June 30, 2010—Xerox and Presstek are returning sponsors of the perpetually-popular EXECUTIVE OUTLOOK Conference, along with EFI, sponsor of the new Positively Print Recognition Reception, which will take place on Saturday, October 2, the day before GRAPH EXPO opens. GRAPH EXPO 2010, the year's largest graphic communication exhibition and conference in the Americas, opens the following day, running from October 3-6 in McCormick Place.

The EXECUTIVE OUTLOOK Conference, themed "The Challenge of Change in the New Era of Print," will feature Andy Paparozzi, NAPL's Chief Economist, and Consultant Steven Schnoll, who will set the stage for the bevy of consultants, printers and suppliers who will probe the evolving business models and technologies that will enable print to compete in an e-centric world. A preliminary Conference overview for the special full-day technology trends conference is available now with the final schedule to be posted in July online at:
"The support of these three major sponsors, again this year, is a testament to the value provided by the EXECUTIVE OUTLOOK Conference," said Conference Chair, Bill Lamparter, President of the PrintCom Consulting Group. "More importantly than ever, this year's program will offer print professionals new insights with the latest market place updates, print production trends, best practices, and more to help guide them successfully into today's new-era multi-media environment."
EXECUTIVE OUTLOOK Conference: "The Challenge of Change in the New Era of Print"
Saturday, October 2, 2010, 8:00 am - 5:30 pm, McCormick Place South

Conference sponsored by: Xerox and Presstek
Positively Print Recognition Reception sponsored by: EFI


Andy Paparozzi, NAPL Chief Economist — Presenting today's Economic Trends and their impact on print.

Steven Schnoll, Managing Director of Schnoll Media Consulting — Focusing on what is happening in the print marketplace, the most promising vertical markets, and what printers must do to participate in the evolving new-era environment.

Jim Hamilton, InfoTrends Group Director — An up-to-the-moment Digital Print Technology Update.

Ray Prince, Vice-President and Senior Consultant, Operations Management, NAPL — Revealing the latest trends in Offset.

Hal Hinderliter, Hal Hinderliter Consulting Services — Ways for print to come alive.

David Hunter, Principal of the Pilot Marketing Group — "What Kind of a Printer Do You Want to Be-Quality or Commodity"

Don Goldman, Principal, ConsultWare — A review of IT trends and necessities.

Printers Panel
Moderator: Howie Fenton, NAPL
Practical insights into how to achieve success with a mix of press technologies. Guest panelists will include:

• a Digital specialist
• a Hybrid Digital/Offset printer
• a Digital Label printer
• a Packaging Printer
• a DI printer
• an All-Offset printer

Afternoon "How To" Tutorial Sessions — To be announced.

Presentation of GRAPH EXPO 2010 MUST SEE 'EMS

EXECUTIVE OUTLOOK Conference Positively Print Recognition Reception — Networking reception for Attendees, their peers and Conference Presenters.

The formal conference sessions will end with a presentation of the MUST SEE 'EMS technology products and services exhibited at GRAPH EXPO that have been selected by a panel of 16 print industry consultants, educators and trade magazine editors as the most compelling and important for virtually all types of printers.
Immediately following the MUST SEE 'EMS presentation, Conference attendees will proceed to the Positively Print Recognition Reception to toast the recognition recipients whose companies that conducted ampaigns that feature the enduring value of print in a competitive media world. The reception is also designed to provide additional discussion opportunities with Conference speakers and for printers to network with their peers.
For more information about the pre-show EXECUTIVE OUTLOOK Conference and GRAPH EXPO 2010, visit:

About Graphic Arts Show Co. (GASC)

GRAPH EXPO and PRINT are produced by the Graphic Arts Show Co. (GASC). GASC is owned by the National Association for Printing Leadership (NAPL), NPES The Association for Suppliers of Printing, Publishing and Converting Technologies (NPES), and the Printing Industries of America. GASC is located at Graphic Arts Show Company, Inc. (GASC), 1899 Preston White Drive, Reston, VA 20191, telephone: 703/264-7200, fax: 703/620-9187, e-mail:


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