Executive Outlook to Provide Latest “How-To” Updates for Harnessing Technology-Enabled Marketing

RESTON, VA—September 12, 2012—The Graphic Arts Show Company (GASC) has announced a new blended focus for the 17th annual EXECUTIVE OUTLOOK, the popular pre-show trends conference that takes place on the eve of GRAPH EXPO scheduled for Saturday, October 6, 2012 at Chicago’s McCormick Place South. GRAPH EXPO, spanning the realm of print, online and mobile, and the Americas’ largest graphic communications exhibition and educational conference, opens the following day and will run October 7-10, 2012, in McCormick Place South.

After 16 years of a predominant technology focus, the program has been enhanced to provide a more combined analysis of key marketing trends with new technology enhancements. With the theme, “Using Marketing and Technology to Innovate and Thrive,” this year’s EXECUTIVE OUTLOOK promises a dynamic conference that will provide attendees with indispensable information on how to use technology to propel their marketing initiatives to gain a competitive advantage in today’s economy.

“With market trends changing so quickly, leaders must gain an understanding of the latest communication strategies to secure a competitive edge. Savvy printers recognize that effective customer outreach is an ongoing dialogue that requires a ‘multi-media’ approach. This year’s EXECUTIVE OUTLOOK provides insights from the experts about the very latest technologies and tools that can enable your company to enhance this conversation,” said Ralph Nappi, president of GASC.

EXECUTIVE OUTLOOK 2012 will kick off with a keynote address from Jeff Hayzlett, best-selling author and president of the Hayzlett Group, who will share the essential business lessons to lead, drive change, and grow profits.

Following the keynote will be a series of well-timed sessions to address the unique marketing issues faced by graphic communications professionals today that will:

  • Reveal the secrets for thriving in a ‘transcended media age’ with Dr. Samir Husni, director of the Magazine Innovation Center, the University of Mississippi
  • Present a lively panel discussion with “Messages from Top Marketeers” who will share how you can be part of their team, moderated by Gina Testa, vice president, Graphic Communications Industry Business, Xerox, plus
  • Examine “Trends in Workflow and Production Management Software,” with Jeff White, general manager-Monarch, EFI.

EXECUTIVE OUTLOOK will also offer a series of brief-but-detailed “vignettes” that shed light on which technologies graphic communications professionals should be looking to invest in at GRAPH EXPO 2012, with updates on:

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