Executive Outlook Conference Reveals Top 12 Technologies Most Critical to Printers’ Survival

CHICAGO—Oct. 2, 2010—What technologies are the best bets for printers wanting to succeed in these challenging times? What innovations should printers implement to ensure long-term survival? These are some of the most pressing questions on the minds of graphic communications professionals who will attend GRAPH EXPO 2010, the year’s largest graphic communications exhibition and conference in the Americas, Oct. 3-6, 2010, in Chicago’s McCormick Place.

In the new era of print, the best application of yesterday’s technologies is not enough to ensure profitable survival for the next few years. Profitable survival depends upon a complex mix of: the state of a still-recovering economy, changing customer requirements, the extent that electronic alternatives impinge on print, and the printer’s ability to co-mingle print with e-alternatives in a multi-media environment. In a shrinking market for overall print volume, there will be print provider winners and losers. To be a winner, printers must be willing to invest and use new era technology. Printers who ignore the ramifications of these conditions are likely to fail unless they can compete in the limited low cost price competitive commodity print market by using up-to-date offset and/or digital technology to achieve a competitive edge.

A dozen technologies that have survival implications for most commercial printers were identified by the MUST SEE ‘EMS Selection Committee. Their implementation can be seen in the MUST SEE ‘EMS products throughout the exhibition floor.

The Technology Dozen are a part of the announcement of the MUST SEE ‘EMS, an annual roundup of the most intriguing and game-changing technologies and products exhibited across the show floor at GRAPH EXPO 2010. The much-anticipated MUST SEE ‘EMS are announced at the conclusion of the full-day EXECUTIVE OUTLOOK Conference, taking place in Chicago’s McCormick Place today, Saturday, October 2, the day before GRAPH EXPO 2010 opens.