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Evergreen Printing Bucks Downturn, Adding New Press and Customers

July 2009
BELLMAWR, NJ—July 21, 2009—Evergreen Printing is doing what many printers aren't: aiming to increase sales this year by 15%, in their case, planning to reach $26 million. It's headed in the right direction. This heatset and cold web printer of monthly business publications recently won two big newspaper deals.
Evergreen Printing came under new leadership last September when it was purchased by Carmen Pinto. Soon after taking charge of the 95,000-sq.ft. operation, Pinto established a "sales-first" culture.
"My success has always been driven by sales," Pinto says. "So any future growth at Evergreen comes from the efforts of a sales-driven discussion with customers. Being in a recession, I felt it was an opportune time to grow our business." Pinto says his firm's size, operating capacity and staff aggressiveness all pointed to moving full steam head.
No stranger to growing during a recession, Pinto points out that he grew a paper company he owned in the 1980s under similar business conditions.
In February, Evergreen began printing the North American edition of London's The Guardian Weekly. The U.K.-based newspaper, ranging in size from 48- to 64-pages, is printed on 22-lb. newsprint on one of Evergreen's Manugraph DGM 440 coldset presses. Expanded color capabilities offered by the press were key to the deal, and the newspaper now features every page in four-color.
Evergreen also handles circulation fulfillment and subscriber list management for The Guardian, a growing service category for the company. It recently signed a multi-year contract with The Catholic Standard and Times, the official newspaper of the Archdiocese of Philadelphia, to provide circulation fulfillment services and database management. Evergreen will provide customer service, data entry and multiple report packages that manage the newspaper's subscription base and facilitate additions and changes to the mailing list.
The company just launched a service to offer publishing clients online versions of their printed publications. Branded as GreenView Editions, the digital editions incorporate page-flip technology.
The commercial web offset printer is certainly a case study in success for crossing over into the newspaper printing market. It houses a powerful stable of presses, combined with binding, polybagging, inkjet addressing, mailing and database capabilities.
For non-heatset print jobs, Evergreen operates two DGM440 presses, each with 16 units configured as four, 4-color towers, plus two Goss HV presses with 14 units each and one Goss HV with 16 units.


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