Evaluating the WAM!PLAN

The MasterMind channel program—available this month and the only sales channel for 1998—targets prepress, printing and service vendors in North America that are already heavily involved in digital asset management.

Not bad for half a year!

Driscoll agrees.

“Would you like to hear about the WAM!NET summer bash we’re having this weekend? We expect more than 300 people—families, kids, dogs, cats. It’s going to be a great time. We’ve got a blues band coming in; you should fly out for it,” the WAM!NET boss invites. “The people make this company; it’s not just me. It’s not just the top management team—it’s every single person here.”

Driscoll’s modesty is refreshing, but the prime directive this moment in time is getting him to answer questions about the burgeoning company, which he founded with technology guru Allen Witters.

Is WAM!NET getting too big?

“Are you kidding? No way,” Driscoll states. “We’re moving in the direction of digital asset archiving and we’re maximizing customers’ abilities to utilize the Internet. At the same time, we’re expanding our portfolio of digital file delivery solutions.”

Yes, but no one else is as big as WAM!NET. Where is your competition? What won’t WAM!NET get into when it comes to digital assets?

“You can be certain WAM!NET doesn’t want to be a player in the digital asset management tools arena. There are more than enough solid players there; we are just interested in keeping our pipes and tanks filled with digital assets,” Driscoll assures. “We view the Internet as a tool—not as a competing vehicle—and we plan to maximize the power of the Internet for delivery of e-mail and small files.”

What are your views of the Internet, its position within the graphic arts and its position relative to WAM!NET?

“The Internet is an awesome communication medium,” Driscoll says. “WAM!NET is an awesome transportation medium—a special purpose network that interacts with and is fed by the Internet. Different types of networks are used for different purposes, just like different roads are used for different purposes: a highway, for example, as compared to a residential road. You couldn’t have a superhighway without on-ramps or feeder streets.”

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