EskoWorld 2012 Exceeds Expectations for Participation and Customer ReviewsJuly 18, 2012
EskoWorld sessions: Something for everyone
“I thought that EskoWorld was very helpful. It brought me up to speed in certain product areas. I use ArtiosCAD a lot, and attended many of the 3D Workshops—3D Designer and other 3D features of ArtiosCAD 12. I had not used them in the past, but now they are much more familiar to me. Now that I have returned, I know I can bounce around from my job to the structural design department to help out,” says Devin Flores, Die Programmer at Royal Paper Box. “I also appreciated the ArtiosCAD Manufacturing roadmap. Two others from our company attended, and they really got a lot out of EskoWorld, too.”
More than 90 sessions covered the entire range of Esko product areas, including digital flexo, commercial print prepress, packaging prepress, structural design, 3D design, brand management, digital print, and digital finishing. The sessions varied in nature from roadmaps, offering views of a current product and planned development in the future; academies, providing hands-on operator training sessions on Macs and PCs aimed at increasing the practical knowledge of a product; and presentations, sharing industry overviews or product and service information with live demonstrations.
While Esko managed most of the sessions, a few industry outsiders also participated, including:
• Dr. Andrew Hurley, Clemson University: Boxes, Bags and Biometrics: The Brave New World of Design.
• Dennis Young, CPP, Michigan State University: Packaging Education in a Path-to-Purchase Environment.
• Cheryl Johnson, Pantone Digital Business Unit, X-Rite: Brand Color Management with PantoneLIVE.
• Steve Hosford, Enfocus: Enfocus Switch 11.
• Aaron Mallory, HP: Solutions for Digital Printing and Converting.
In addition, Dave Hall (EFI Radius), Willi Welsch (Quick Brown Fox – Aramis), Andy Armitage (SolarSoft), and Mike Rottenborn (Hybrid Software) participated in a business system integration panel.
“This was my first EskoWorld, although I’ve attended similar events. I liked the Roadmap format, particularly for WebCenter, where Esko developers talk about what’s been recently done to their products and where they are going. You get the sense that they are really moving forward. They get the attendees involved—you’re not just listening to a lecture. I’m used to other events where attendees just sit and listen. Esko values our opinions,” explains Michelle Talko, Prairie State Group customer service prepress manager who trains others how to use Esko WebCenter.
“We brought back the Studio design package to take a look at it. One of our production persons, a designer by profession, is going to take a look at it. Our lead prepress person really values EskoWorld. If we don’t attend, he fears that we won’t keep up with latest and greatest technology.”
EskoWorld Partner Pavilion gets extra attention
“The EskoWorld experience was an extremely positive and exciting one for Hybrid Software. We were very pleased to participate,” expresses Mike Rottenborn, Hybrid Software President & CEO. “EskoWorld allowed us to meet new people who might have a need for our solutions — as well as reconnect with customers and our key contacts within Esko. We integrate MIS, workflow and ‘web to print’ together, and we spent a good deal of time explaining how we could bridge WebCenter and Automation Engine to MIS systems. We met a number of people who are interested.”
This year’s Partner Pavilion benefited from sharing breakfasts and lunches in the same room. Attendees actively pursued Esko partners to ask questions about shared technologies during session breaks and meals. EskoWorld Partners also delivered presentations about their companies during breakfast. These included Cape Systems, DuPont, EFI, Enfocus, HP, Hybrid Software, MacDermid, The Quick Brown Fox, Solarsoft, Southern Lithograph, TOPS, and X-Rite.
“HP has been supporting EskoWorld since 2006. It’s amazing to see how much it has grown and evolved from a technical event to one with both technical and business tracks to become a ‘must attend’ event for our industry. The Partner Pavilion was outstanding this year with good traffic from the attendees, and the breakfast speaking sessions from each partner was a great way to maximize the exposure of each partner to the largest possible audience,” observes Aaron Mallory, Labels & Packaging Solutions Architect for HP.
“Esko is an extremely important partner for HP, and we use this event to showcase our strong partnership and combined solutions for the growing digital print & converting market. We find the event helps us each year in reaching new potential customers and continues to build on our relationships with our existing customers who attend the event.”
We were exceptionally pleased with the fantastic turnout of the Esko community, and their extreme satisfaction with the event,” concludes Quinlan. “We’re already looking toward another rewarding event next year.”
EskoWorld 2013 is planned for May 19-22, 2013 at the Pointe Hilton Tapatio Cliffs Resort in Phoenix.
Esko is a global supplier of integrated solutions for packaging, sign and display finishing, commercial printing and professional publishing. Esko products and services help customers raise productivity, reduce time-to-market, lower costs and expand business and improve profitability.