Esko and PriscoDigital Teaming Up for Dscoop7 Exhibition

NEWARK, NJ/MIAMISBURG, OH—Jan. 16, 2012—It is quite rare when visitors can see a live demonstration of a complete, practical production workflow, from design to print to cut. However, right next to HP at the Dscoop7 exhibition, March 22-24, 2012, in Washington, DC, will be a large 20×40-ft. booth where Platinum Sponsors Esko and PriscoDigital will demonstrate just that.

PriscoDigital and Esko will be creating, printing and finishing 3D POP / POS displays as well as some interesting 2D samples. The wide-format inkjet workflow will feature an Esko i-cut Suite front-end workflow, preparing files for print while creating cutting instructions for the finishing table. PDF print files will travel to a Caldera RIP before being printed on an HP Scitex FB 700 Printer. Printed sheets will be cut on an Esko Kongsberg i-XP 24 finishing table.

The complete solution is perfect for anyone who needs to create printed material requiring multiple shapes and cutouts. The booth will also highlight the HP Scitex LX 850 printer and the complete Esko Suite 10 portfolio of packaging workflow solutions. PriscoDigital and Esko welcome Dscoop attendees to schedule personalized demos.

“Many companies forget that printing is just one component of getting a job out the door. Finishing is required, too. Esko has both the finishing hardware and structural and graphic workflow software to cover all aspects of a job. Print providers can expand capabilities to new applications making the world less rectangular with creative 3D packaging and display projects,” remarks Eric A. Gutwillig, VP of Marketing for PriscoDigital. “Meanwhile, you still need a good digital press up-front. What makes the FB 700 digital press special is that it is geared to anyone who needs to create printed materials that require multiple shapes and cutouts—from packaging comps to displays. It can allow print providers to expand their capabilities to new applications.”

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