Be Careful What You Wish for. . . —Cagle

• Burton isn’t finished dealing. He’ll shake off this setback—chalking it up to a cowardly sucker punch by RRD—and then come back next spring with a new challenge in mind. And instead of Banta, he’ll be crafting overture letters to…oh, I don’t know…Cadmus, perhaps?

Most people can handle success with good grace and aplomb. But, as in sports, it is the way one responds to adversity that illustrates the true mark of a champion, be it on the gridiron, baseball diamond or in the board room.

NO BENEFITS JOB: Meandering around the floors of McCormick Place South during Graph Expo in October, I happened upon a woman (pictured above) who caught my eye. She was striking, quite unlike any I’d ever seen. I’m sorry to say, but her shape caught my eye…she looked like a blue Hershey’s kiss.

I had to talk to her, even though she was clearly working. But, as we chatted, I noticed people sneering at my new friend, named Kathleen. I paid them no mind, as I found her utterly fascinating.

Kathleen, you see, wasn’t like other women. She was a drop of water. At least she was dressed that way.

While other companies relied on contracted models to draw the attention of male show-goers, little Kathleen was nattily attired in a water drop costume to promote Draabe’s humidification water system. And she was getting grief for doing it.

A recent college graduate who babysits and teaches piano on the side, Kathleen had the opportunity to become the Draabe Drop when her roommate—who donned the costume at PRINT 05 last year—was unavailable for a repeat performance. And though she was friendly and charming, Kathleen was treated like sewer water by many passersby.

“People ask me, ‘Are they paying you enough to dress like that?’ ” Kathleen relates. Moments later, a couple of men strolling past eye her with utter contempt.

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