Epson Reveals Its Production and Industrial Print Strategy for drupa

DÜSSELDORF, GERMANY—Feb. 28, 2012—Confirming its commitment to the commercial print industry, Epson has announced its “Engineered for Print” strategy and its significant new lineup of digital products and technologies for production and industrial print applications.

The “Engineered for Print” strategy represents Epson’s focus on developing unique products and technologies for customers in the signage, label, photo, and textile markets, with goals of doubling its product lineup in the next few years and quadrupling revenue from industrial printing.

During drupa 2012, the company will be showcasing its next-generation SurePress “X” label press, which incorporates new single-pass micro piezo line head technology, and which will also be the first Epson product to utilize UV ink.

Furthermore, the company has announced its move into the digital dry lab sector, detailing its forthcoming SureLab SL-D3000, for high quality, on-demand photo and card printing, which will be demonstrated for the first time at drupa. Other developments on display at drupa will include next-generation aqueous and dye ink sets to support the range of new products.

When commenting on Epson’s vision for production and industrial printing, Minoru Usui, president of Seiko Epson and micro piezo pioneer, said, “We are confident that our commitment to delivering customer value through unique solutions and outstanding support will help us expand in production and industrial printing. In the next few years, my goal is to double revenue from large format printers, and increase revenue from industrial printing by four times.

“This will be a very big year for us. In fact, I see it as the starting point for the next stage of Epson’s growth.”

drupa 2012 highlights

Epson’s considerable investment into micro piezo and ink technology is driving the company’s development of a rapidly expanding range of professional-level digital solutions for all forms of media. At drupa, Epson will demonstrate products, inks and substrates for design and prepress, large-format signage and label printing applications. Highlights include:

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