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EFI Previews Latest Innovations, Educates Users at Connect Conference

April 11, 2012
LAS VEGAS—April 11, 2012—EFI is displaying the latest versions of its products at the 13th annual Connect Users’ Conference taking place through April 13 at the Wynn Las Vegas. In addition to access to more than 150 educational sessions, user group meetings, speakers and exhibitors, Connect attendees are getting the opportunity to be the first to see and test drive the latest EFI products before they are released.
 
On Tuesday afternoon, speaking to a packed audience, EFI CEO Guy Gecht kicked off the conference with a keynote referencing the changing window of opportunity for the industry, especially around digital printing and personalization.

“Just as other industries, such as music and mobile phones, saw a transformation to a higher value based on personalization of content to consumer needs, our industry is experiencing similar changes. The opportunities that this transformation brings are many and significant, and you don’t want to get caught selling the old ‘walkman’ to your customers,” Gecht told the audience.
 
While Connect is underway, EFI is offering a preview of the new technology the company will bring to drupa 2012. These innovations span the breadth of the company’s offerings, from the new cloud-based Fiery Dashboard management tool to the VUTEk HS100, a new category in speed and quality digital press that promises to transform the analog superwide screen printing process. Also, attendees will hear for the first time about EFI’s new inkjet printer operating system—named “Orion”—which is promising to unlock more capabilities of current and future EFI inkjet presses.
 
Last night, EFI announced its latest acquisition—Metrics Sistemas de Informação—in a move to accelerate development in the growing and vibrant market of Latin America, and bring the EFI ecosystem to the region with the entire company portfolio, ranging from Fiery workflow and cloud and customer-hosted ERP software, all the way to industrial inkjet production printers.
 
EFI Connect Underway
 
A highlight of the Connect solutions area again this year is the Digital Workflow Experience—a live demonstration that shows an integrated workflow from submission to output. The demonstration follows a job from submission using EFI Digital StoreFront Web-to-print solution, to both EFI Pace and EFI Monarch print MIS systems, to EFI PrintFlow, to a Fiery production RIP server, and then to the VUTEk GS3250LX and/or the new EFI R3225 printer to illustrate how a seamless workflow can save time, while reducing errors and waste.
 

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