EFI Acquires Metrics Sistemas, Establishes Software Group in Latin America
EFI intends to integrate support and operation of Metrics into the existing Business Software organization, while continuing to enhance the product offerings. The Metrics organization will assist with the localization of EFI’s existing product portfolio for the Brazilian and other Latin American markets and will be cross-trained so they may deploy and support EFI PrintSmith™, EFI Pace™, EFI Monarch, EFI Radius and EFI Digital StoreFront® throughout Latin America.
“Metrics is excited to join the world-class team of EFI employees and become the centerpiece of EFI’s strategic focus and investment in Latin America,” said Barbosa, who is now general manager of EFI Business Software, Latin America. “In addition to our current solution, our customers will now have access to an extensive portfolio of industry-leading technology, with more options to grow their business, while continuing to receive the same high-level of support and attention they are accustomed to. We are especially gratified that we were able to keep our entire team intact as part of the transition to EFI, and that EFI is looking to grow our staff in the coming years.”
“Metrics has been extremely successful in Latin America, and as with our other acquisitions, we examined all of the competitors in the region and determined that Metrics was by far the best company,” said Marc Olin, senior VP of EFI Business Software and general manager. “They offer the strongest customer base in South and Central America, and have enabled EFI to establish a software group in the region. EFI is very committed to this business and to being the market leader in all regions of the world. With this investment we will continue to build upon the strength of our Americas organization and now offer Spanish and Portuguese implementation and support services for the EFI software portfolio.”
With the addition of Metrics, EFI is now a leading MIS/ERP provider in South and Central America, specifically Brazil, Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Mexico and Peru.
About EFI
EFI is a world leader in customer-focused digital printing innovation. EFI's award-winning solutions, integrated from creation to print, deliver increased performance, cost savings and productivity. EFI's robust product portfolio includes Fiery digital color print servers; VUTEk superwide digital inkjet printers, UV and solvent inks; Rastek UV wide-format inkjet printers; Jetrion industrial inkjet printing systems; print production workflow and management information software; and corporate printing solutions.
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