Making It All Work
Standing with one of their three six-color, 40˝ Mitsubishi presses is the Edmunds Communications Group management team of (from the left): Kevin Biglin, company partner; Ron Krane, partner and co-founder of Prism Color; Brian Romani, partner and president; and Ed Brown, partner and co-founder of Prism Color.
Kevin O’Neil operates Edmunds Communications’ Polar 115 paper cutter.
Many commercial printers would agree that to survive in the current market, integration of commercial printing along with other marketing channels is no longer an option, but a necessity. In 2009, Moores- town, NJ-based Edmunds Communications Group was formed on that premise through a partnership of commercial printer Prism Color and Edmunds Direct Mail—both long-time service providers in the New Jersey/Philadelphia region.
Since its outset, Edmunds Communications Group considers itself more than just a printing company, but rather a communications company that specializes in printing.
“The partnership came at a time when both companies were looking for organic business growth, as well as to expand their existing product and service portfolios,” notes Brian Romani, president of Edmunds Communications Group. “With client demand growing on both ends, we realized that the partnering of the two companies was going to be critical in order to fulfill those needs.”
While many printers are still trying to climb out of the recession, combining the services of both companies gave Edmunds a firmer footing. That’s not to say that the company hasn’t felt its impact. Romani has noticed a fundamental shift in the way that his clients purchase printing.
“We are finding that print-centric customers are much more sophisticated in their overall buying habits,” he says. “Clients have also become more selective in their mining of mailing lists. To make up for (lost) volume, we implemented a more aggressive sales effort and are focusing on products that are peripheral to print, such as promotional products, social media and data analytics.”
Today, the 120-employee operation serves 300 clients nationwide, and has experienced a double-digit sales growth in both its traditional offset and digital divisions. The one-stop shop offers a wide range of services, including sheetfed offset printing; digital and wide-format output; Web-to-print portals; database management; binding and finishing; and inventory control/fulfillment. Printed products range from direct mail, brochures, posters and banners, to point-of-sale signage, storefront displays and promotional products.