The fact that 2004 is a Drupa year (the graphic arts industry’s largest show, held in Germany every four years) also helped make Graph Expo so successful. Only a small percentage of the several hundred thousand visitors who converged on Drupa in May hailed from North America. Thus, Graph Expo 2004 served as the first North American showing for many of the products that debuted at Drupa. And, since savvy printers know that manufacturers typically choose Drupa to debut or overhaul major products, many awaited Graph Expo to acquire the most state-of-the-art systems commercially available.
Hopefully, Graph Expo’s recent success is a harbinger of good times ahead.